Case Study: Toyota boosts launch engagement with Upside Learning’s iPad app for Yaris

Toyota engages 2,000 attendees with an iPad app from Upside Learning

Ignition, a provider of learning solutions, needed an innovative way to showcase the new Toyota Yaris for a multi-layered audience at a launch event for their client Toyota. They partnered with Upside Learning to develop a native iPad app that would serve as a blended learning tool to support interactive sessions and provide a thorough product exploration.

Upside Learning developed the app using iOS SDK and Objective C, which featured a 360-degree car walkthrough, a competitor comparison tool, video and image galleries, and detailed specifications. The solution resulted in higher engagement and a greater understanding of the product's features and nuances among the attendees. The innovative launch strategy was well-received by both Toyota and all event participants.

Toyota