Case Study: Ignition achieves higher engagement for Toyota Yaris with Upside Learning’s iPad app

Showcasing Toyota Yaris Through an iPad App

Ignition, a learning solutions provider, wanted to launch Toyota’s new Yaris in an innovative way for a 2,000-person event and needed a blended, interactive iPad experience to support presentations and self-guided exploration. Working with Upside Learning, the team aimed to create an engaging product showcase for dealer staff, management, and Toyota HQ attendees.

Upside Learning developed a native iPad app for Toyota Yaris using the iOS SDK and Objective-C, featuring a 360-degree car walkthrough, video and image galleries, competitor comparisons, detailed specifications, and warranty information. The app was well received by Toyota and event attendees, driving higher engagement, better product understanding, and self-paced exploration during the launch.

Ignition