Case Study: PMI expands readership with Kindle eBook conversion by Upside Learning

PMI enters eBooks with Upside Learning and updates Kindle 2 content in a single format

PMI, a UK-based leader in business improvement consultancy and training, faced the challenge of reaching a modern, on-the-go audience accustomed to digital formats. To tap into the growing market of eBook readers, particularly users of Amazon's Kindle device, PMI needed to convert one of its popular hard-bound books into a compatible online format. They engaged vendor Upside Learning for this eBook conversion service.

Upside Learning converted PMI's 'Project Leader’s Handbook' into a Kindle 2-compatible format using HTML, incorporating graphics for better understanding. This solution allowed PMI to effectively target the new segment of eBook readers. The results included an increased readership and the new ability to perform quick content updates without requiring readers to purchase a revised physical copy.

PMI