Case Study: Smile Doctors eliminates hundreds of hours of content creation with UPshow Managed Services

How UPshow’s managed services team developed a suite of visually appealing templates for Smile Doctors

Smile Doctors, the largest orthodontics support organization in the U.S., faced the immense challenge of creating thousands of new on-screen content pieces for over 300 locations during a brand refresh. This monumental task was estimated to require over 3,600 hours of work. To accomplish this quickly, they engaged the UPshow Managed Services team for support in developing a suite of flexible, branded templates.

UPshow's managed services team partnered with Smile Doctors to create visually appealing, customizable templates that eliminated hundreds of hours of internal content creation. This solution freed the internal marketing team to focus on other critical projects and dramatically improved the patient experience by reducing anxiety and perceived wait times. The clinics experienced a fast, positive process that improved adoption of the new digital medium across the entire network.

Smile Doctors

Joseph Cleveland

Creative Director