Case Study: Tea Collection achieves enhanced customer engagement and social merchandising with Upshot Commerce

Optimizing Customer Engagement with Social Media and Merchandising Tools

Tea Collection is a children’s clothing brand inspired by global cultures that values exploration and shared discoveries. To better engage customers and showcase products in fresh, social ways, Tea needed a partner to help turn inspiration into interactive shopping experiences and stronger community connections.

Since 2010 Upshot Commerce has delivered that partnership, building tools like the Lookbook and Match Maker for curated and mix‑and‑match shopping, a Shop Our Gallery powered by Olapic to buy from customer photos, a Pinboard Wishlist for social wishlists, and deep Facebook integration (179,000+ fans) with contests and review drives. These features increased social engagement, streamlined merchandising, and enabled Tea to grow sales and community participation on a flexible, enterprise platform that evolves with their needs.

Tea Collection

Patrick Rice

Ecommerce Product Manager