Case Study: Cosabella scales international storefronts and streamlines global commerce with Upshot Commerce

Cosabella - Customer Case Study

Cosabella is a global luxury lingerie brand with more than 30 years of history known for colorful, trend-setting designs. Facing rapid international growth, the company needed a scalable e‑commerce platform that could support multiple storefronts, currencies and languages, manage inventory across several warehouses, integrate with multiple ERPs, and provide dynamic merchandising — all without the heavy dependency on third‑party extensions.

Upshot built a customized commerce platform that streamlined international payments, multi‑warehouse fulfillment and localized storefronts (including a flexible banner system for region‑specific imagery) while delivering an intuitive admin interface. Built‑in capabilities such as rewards, bridal registry, abandoned‑cart and review emails, in‑store pickup, marketplace integrations and a dynamic content system reduced the need for external vendors and unlocked new marketing and operational efficiencies, giving Cosabella a scalable, enterprise‑ready foundation for continued growth.

Cosabella

Courtney Connell

Marketing Director