Case Study: Timeline Nutrition achieves higher AOV with UpsellPlus

Timeline Nutrition increases AOV by $21.07 with UpsellPlus

The Beard Club, a provider of premium beard grooming kits, sought to grow its average order value (AOV). The company's Director of E-Commerce Operations, Deandra, identified a challenge: while they offered kits at three price tiers, asking first-time shoppers to commit to a high-priced bundle could be a deterrent. They partnered with UpsellPlus to address this.

UpsellPlus implemented a strategy of offering relevant accessories like trimmers and oils at checkout. This approach broke up the purchasing journey, allowing customers to incrementally increase their cart value. UpsellPlus further refined the strategy through A/B testing on product selection, copy, and discounts. The solution generated an immediate five-figure monthly revenue increase from upsells, which later tripled, resulting in an average AOV lift of $21.07 for upsold orders.

Timeline Nutrition