Case Study: Timeline Nutrition boosts AOV with UpsellPlus

How Timeline Nutrition increased AOV using size upgrades

Timeline Nutrition, a company offering supplements for healthy aging, wanted to encourage its customers to purchase larger sizes of its core product after discovering that customers who bought multi-month supplies were more likely to return. They partnered with UpsellPlus to address the challenge of incentivizing shoppers to upgrade from a 1-month supply to larger, 2- or 4-month options at checkout.

The solution from UpsellPlus was an integrated upgrade offer that appeared during the checkout process, allowing shoppers to click once to apply a volume discount to a larger size. This implementation by UpsellPlus was highly effective, achieving a 4.36% conversion rate. The strategy resulted in over 500 upgraded orders in the first month and increased the average order value by more than 75% for those customers.

Timeline Nutrition