Case Study: Füm implements free gifts for 500 influencers with UpsellPlus

How Füm implemented a free gift with purchase for 500 influencers

The customer, Füm, a company providing an alternative to smoking, faced a challenge in managing its influencer marketing program. With over 400 unique discount codes, it was too difficult to manually change the referral offer from a 10% discount to a free gift while preventing code stacking. They turned to vendor UpsellPlus for a solution using its smart rules feature.

Using UpsellPlus, Füm implemented a smart rule that automatically added a free gift to the cart whenever a specific influencer discount code was applied. This solution successfully onboarded 500 influencers and led to a 40% conversion rate, with 3,256 influencer codes being redeemed for the new campaign.

Füm