Case Study: CrunchLabs raises five figures for its ‘Sponsor a Future Engineer’ campaign with UpsellPlus

How Crunchlabs raised five figures for their ‘Sponsor a Future Engineer’ campaign

CrunchLabs, a company offering monthly engineering and robotics subscription boxes, faced a challenge in raising funds and visibility for its 'Sponsor a Future Engineer' campaign. Their previous method of collecting donations via email was limited in its reach. They needed a solution to integrate donations directly into the customer purchasing journey to encourage more contributions.

Using UpsellPlus, CrunchLabs implemented cart drawer, checkout, and post-purchase upsells that allowed customers to add a donation from $1 to $10,000 to their order. This solution seamlessly integrated into the existing shopping flow. Since implementing UpsellPlus, CrunchLabs has received over 2500 donations, which funded boxes for 2000 future engineers, with 1 in 50 customers choosing to donate.

CrunchLabs