Case Study: Roman boosts conversion and revenue with UpSellit

Upsellit’s Optimisation Tools Elevate Roman’s Ecommerce Experience

Roman, a leading UK women’s fashion retailer, wanted to tackle shopper abandonment and improve performance across its ecommerce journey. To address this, Roman partnered with Upsellit and used its optimisation tools to create more targeted onsite experiences without relying on discounts.

Upsellit deployed AI-powered product recommendations via the Awin Mastertag solution, built dynamic product profiles from visitor behavior, and triggered campaigns after at least 2.5 minutes using Exit Detect technology and a 10% control group for clear measurement. The result was a 3.34% conversion rate lift and a 3.2% revenue per visitor lift, demonstrating measurable incremental impact from Upsellit’s solution.

Roman

Ryan C.

Marketing Manager