Case Study: Leading Food and Beverage Industry achieves 32% abandonment recovery with Upsellit

UpSellit Increases Conversions 18% for Food & Beverage Brands

Leading Food and Beverage Industry partnered with Upsellit to improve online conversion and recover abandoned sessions as food and beverage shopping shifted more heavily to digital channels. Their challenge was turning more visitors into customers while reducing checkout abandonment and capturing shopper contact information for follow-up.

Upsellit implemented Behavioral Marketing tools including Targeted Tactics, Lead Capture, PreCapture, and relevant remarketing to identify abandoning shoppers, collect emails in real time, and re-engage them with personalized offers. The result was a 32% abandonment recovery rate, a 79% lead collection rate with PreCapture, a 7% conversion rate from that segment, 6% lead capture from abandoning shoppers, 15% same-session conversion from those leads, an average campaign conversion rate of 18%, and $184,000 in recovered revenue over 30 days.