Upsell
13 Case Studies
Case Study: Cooper’s Treats Achieves 3% AOV Growth with Upsell.com
A Upsell Case Study
How Cooper’s Treats Increased AOV by 3% with Upsell.com
Cooper’s Treats, a dog treat company, was facing high customer acquisition costs and needed to increase its Average Order Value to improve margins. The challenge was making customers aware of a complementary accessory product at the point of purchase. To address this, founder Alex Willen turned to the Upsell.com platform.
Using Upsell.com, a post-purchase upsell solution, the company presented the accessory to customers immediately after checkout. This strategy resulted in over 15% of orders including an upsell, which delivered a 3% lift in AOV and created a significant new revenue stream with minimal setup effort for the solo founder.
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Cooper’s Treats
Alex Willen
Founder