Case Study: BJJ Fanatics generates $452,288 in Q4 with Upsell.com

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Preview of the BJJ Fanatics Case Study

How BJJ Fanatics Generated $452,288 in Q4 with Thank You Page Upsells

BJJ Fanatics, a leading Brazilian jiu-jitsu retailer, faced new market competitors and sought to increase profitability by capitalizing on their post-purchase experience. Their challenge was to generate additional revenue by presenting relevant upsell offers on the thank you page after a purchase was completed. To achieve this, they turned to the vendor Upsell and its Shopify app.

Upsell provided a user-friendly solution with high customization, allowing BJJ Fanatics to tailor their thank you page with targeted upsell offers. The implementation by Upsell was highly successful, generating $452,288 in extra revenue from over 8,000 additional orders in a single quarter. The thank you page upsells also achieved an impressive 11.56% conversion rate and a $56.08 average order value, transforming the post-purchase experience into a significant revenue stream.


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