Case Study: Soluno BC achieves 70% conversion to won opportunities with Upsales

How Soluno BC built a revenue engine

Soluno BC, a large Nordic telecommunications provider, faced a critical challenge when its primary sales tactic of cold calling stopped working entirely. The company's Head of Sales, Christian Hed, discovered this was a widespread issue as buyers were no longer responding to unsolicited pitches. To address this, the company turned to Upsales for a solution.

Upsales implemented a platform that combined CRM and marketing automation to unify sales and marketing. This solution enabled strategic cross-departmental engagement campaigns, completely replacing the ineffective cold calling. The results were transformative, with meetings now almost exclusively sourced from inbound leads and a 70% conversion rate to won opportunities. Upsales provided the tools for Soluno BC to build a modern, highly effective revenue engine.

Soluno BC

Christian Hed

Sales and Marketing Director