Case Study: Libby achieves national media reach and industry authority with Uproar PR

Libby earns 3B+ impressions with Uproar PR

Libby, a library reading app developed by OverDrive, sought to attract a younger, female audience and promote its benefits over the legacy OverDrive app. The challenge was to amplify its reach and establish it as a leading resource for digital reading. They partnered with the PR agency Uproar to achieve these goals through strategic media relations.

Uproar implemented a trend-driven storytelling strategy and created a signature annual Libby Book Awards campaign. This approach secured high-impact coverage in top-tier publications like The New York Times, The Washington Post, and PEOPLE. The results were over 1,000 media placements, generating more than 3 billion impressions and an estimated $100 million in publicity value, solidifying Libby's national authority.

Libby