Case Study: Actively Black showcases Wakanda Forever clothing collections with a futuristic WebAR hologram by Upreal Digital

Actively Black launches a 4-kit WebAR hologram with Upreal Digital

Actively Black partnered with the movie Wakanda Forever and needed to raise awareness for three new clothing collections tied to the film. Their challenge was to create an engaging way for potential customers to explore the new clothing lines. They worked with vendor Upreal Digital to build a WebAR experience accessible via a QR code on a wristband.

Upreal Digital developed an interactive WebAR experience that presented four clothing items as a rotating, futuristic hologram matching the movie's visuals. The solution included a call-to-action button linking to the collection's landing page to drive conversions. The result was a beautifully made, immersive hologram that provided a great user experience accessible on any mobile device with an internet connection, successfully showcasing the new collections.

Actively Black