Case Study: Actively Black elevates Wakanda Forever collections with Upreal Digital’s WebAR hologram experience

Actively Black launches 2-character WebAR hologram with Upreal Digital

Actively Black partnered with the movie Wakanda Forever and needed to raise awareness for three new clothing collections. Their challenge was to build an interactive WebAR experience that would visually connect their brand to the film and allow users to explore the new clothing lines. Upreal Digital was enlisted to create this immersive solution.

Upreal Digital developed a futuristic hologram WebAR experience using 8th Wall and A-frame. The solution featured two animated characters showcasing the clothes and an animated 3D logo, complete with a call-to-action button to drive conversions. The result was a beautifully made, accessible experience that matched the movie's visuals and successfully launched on any mobile phone. Upreal Digital delivered a production-ready application that met all of the client's objectives.

Actively Black