Case Study: Toolstation achieves 48% increase in organic revenue with Upperdog's ecommerce SEO strategy

Toolstation boosts organic revenue 48% with Upperdog

Toolstation, a UK trade tool supplier with over 275 branches, required a powerful ecommerce SEO strategy to grow organic visibility and sales for its extensive product range. They partnered with the vendor Upperdog to develop a results-focused strategy to generate organic traffic at scale.

Upperdog implemented a comprehensive SEO strategy that included technical and on-page audits, keyword-optimized content, meta data, and a detailed link building project. Local SEO was also a key component. This solution led to a 48% increase in organic revenue, a 30% increase in organic traffic, and a 19% increase in organic conversion rate, successfully achieving the client's goal of delivering meaningful revenue.

Toolstation