Case Study: Resident achieves sold-out dining experiences with Uppercase

Resident boosts CTR 45% with UPPERCASE

Resident, a company that creates intimate dining experiences in luxury New York City spaces, faced the challenge of rebuilding awareness and restarting its business as the city reopened after Covid-19. While it had received press coverage, it lacked a paid social strategy to amplify its message and reach its target audience of business professionals. Resident partnered with Uppercase to address this challenge.

Uppercase implemented a paid social strategy that involved in-depth audience research and A/B testing to find the right demographic and interest-based targets. A key part of the solution was developing new creative assets, including influencer-generated video content that provided a first-person perspective of the dining experience. This content dramatically increased click-through rates by 45% and even led to a viral TikTok video that sold out a month's worth of inventory in days. The success allowed Resident to increase its monthly ad spend by 3X and scale its business, with Uppercase's efforts providing consistent ticket sales that fueled expansion.

Resident