Case Study: Maison Miru boosts CTR and scales creative testing with UPPERCASE

Maison Miru boosts CTR by over 60% with UPPERCASE

Maison Miru, an independent jewelry design studio, faced a challenge scaling their Facebook and Instagram ad spend due to below-average click-through rates in a competitive landscape. They were heavily reliant on sales-focused campaigns and sought a partner with creative capabilities to help elevate their brand messaging and improve engagement. They partnered with UPPERCASE for its in-house creative and A/B testing strategies.

UPPERCASE implemented a methodical testing strategy, launching over 100 new audience segments and creating new video ads that highlighted the brand's unique value propositions. A breakthrough split-screen video ad featuring influencer content significantly improved performance. This solution from UPPERCASE raised Maison Miru's average monthly click-through rate by over 60%, sent over 300,000 people to their website, and allowed them to successfully scale their advertising efforts.

Maison Miru