Case Study: Special Teams Football Academy achieves 298% revenue growth and reinvests 90% of its time with Upper Hand

Upper Hand allows Special Teams Football Academy to streamline day to day operations and reinvest time into growing the business

Special Teams Football Academy, a Minneapolis-based kicking academy founded by Chris Husby, faced growing pains as demand rose: managing scheduling, registration and email marketing across several outdated platforms ate up valuable time. After researching options, Chris chose Upper Hand’s cloud-based business management platform—using its online event registration, scheduling, payment processing and marketing automation—to consolidate operations into a single customizable solution.

Upper Hand implemented its all‑in‑one software plus dedicated customer support to automate scheduling, registrations, payments and marketing, cutting roughly 85% of daily administrative tasks and allowing Chris to reinvest 90% of his time. The result: Special Teams Football Academy increased revenue by 298%, expanded programming (daily lessons and up to 15 camps a year), and delivered a smoother client experience that supported further growth.

Special Teams Football Academy

Chris Husby

Founder