Case Study: Silver Sluggers achieves 85% athlete retention and 293% private-instruction revenue growth with Upper Hand

Silver Sluggers Returns to Upper Hand to Accelerate Growth

Silver Sluggers is a premier baseball training facility in Madison, WI, running 13 travel teams, 50 fall league teams and over 60 hours of private instruction weekly. Needing a technology partner to deliver a premium, client‑facing experience and scale operations, Silver Sluggers returned to Upper Hand in 2016 and adopted Upper Hand’s sports training software for scheduling, registration and payments.

Upper Hand centralized scheduling, payments and facility tracking, gave staff and athletes easy self‑service, and enabled a 10‑day pivot to online training during COVID. The result: measurable gains including 14 hours saved per month on customer communication, staff time savings of about 3–4 hours weekly, athlete retention around 85–90% (≈30% above industry average) and a 293% increase in private instruction revenue since 2017 — demonstrating Upper Hand’s impact on growth and efficiency.

Silver Sluggers

Brad Woodall

Marketing Manager