Case Study: EYG Basketball achieves a 2,500‑athlete roster and 10 hours/week admin savings with Upper Hand

How EYG Basketball Grew Their Athlete Base to 2,500 with Upper Hand

EYG Basketball, a Denver-area training academy that offers private and small-group instruction, clinics, memberships and teams, was overwhelmed by manual admin work, inefficient payment/registration processes, and fragmented communication as it scaled. In 2015 they turned to Upper Hand for an all-in-one scheduling and registration solution to streamline bookings, payments, client communication, and membership management.

Upper Hand implemented its scheduling, registration, contact-management/marketing and membership tools, enabling EYG to launch programs quickly, segment communications, and sell recurring one‑on‑one memberships. As a result EYG now serves over 2,500 athletes, reports improved client retention and referrals, can create a program in about 10 minutes, and saves an estimated 10 hours per week thanks to Upper Hand’s platform.

EYG Basketball

Galen Harkness

Founder