Case Study: The Safety Supply Company boosts ROAS and advertising profitability with Upp.ai

The Safety Supply Company boosts ROAS 50% with Upp.ai

The Safety Supply Company, a safety equipment and workwear wholesaler, needed reliable performance marketing after four agencies failed to provide the necessary transparency for effectively managing Google Shopping, a channel responsible for approximately 50% of their daily revenue target. They turned to Upp.ai for a solution to this real-time trading challenge.

Upp.ai's platform immediately identified which products were underperforming and why, transforming Google Shopping into a profitable channel. The vendor's solution delivered significant results for The Safety Supply Company, including a £66k increase in monthly revenue, a 50% improvement in ROAS, and a 225% increase in advertising profitability.

The Safety Supply Company