Case Study: Nordgreen scales sustainable ad performance with Upp.ai

Nordgreen boosts advertising profitability 225% with Upp.ai

Nordgreen, a Danish e-commerce watch brand, faced significant challenges in scaling its Google Shopping performance marketing across 11 global regions. Managing a large inventory of SKUs and achieving key targets like ROAS and conversion rates had become difficult and inefficient. They sought an AI and automation solution from Upp.ai to intelligently optimize their inventory, find new opportunities, and gain clarity on their cross-region performance.

By implementing Upp.ai's platform, Nordgreen was able to automate and optimize its Google Shopping campaigns. The solution delivered substantial results, including a 1,600% increase in monthly recurring revenue when entering a new market and a 225% increase in overall advertising profitability. Upp.ai enabled Nordgreen to scale its advertising sustainably to support its continued growth.

Nordgreen