Case Study: a major online retailer turns an unprofitable channel into profit with Upp.ai

Major Online Retailer boosts ROAS 30% with Upp.ai

The customer, a major online retailer and multi-category online marketplace, was struggling with its least profitable marketing channel, Google Shopping. Despite previous optimization efforts, the channel had a spend versus revenue of zero. They needed greater insight into their performance marketing to scale effectively and partnered with Upp.ai to address this challenge.

Upp.ai implemented its AI platform to provide the necessary insights and optimization for the retailer's paid media. The solution delivered a dramatic turnaround, generating £130k in monthly profit from Google Shopping. The results also included a 30% improvement in ROAS and a 1200% increase in product testing.