Case Study: Charlies Stores achieves 25% revenue growth with Upp.ai

Charlies Stores grows revenue 25% with Upp.ai

Charlies Stores, a UK-based home and garden retailer, faced the challenge of its in-house team over-managing its paid media campaigns. This constant intervention was limiting performance and creating a heavy workload for a key revenue driver. They partnered with Upp.ai and its Rubin model to address this.

Upp.ai's solution involved automating the daily execution of paid media campaigns, allowing Charlies Stores' team to set the budget and strategy while trusting the AI to respond to real-time market demand. This shift resulted in a 25% revenue growth, a sevenfold increase in profit, and a 63% uplift in conversions during a key quarter, proving that scaling paid media meant directing it, not driving it.

Charlies Stores