Case Study: Charles Tyrwhitt boosts PMax performance with Upp.ai

Charles Tyrwhitt cuts CPA by 52% with Upp.ai

Charles Tyrwhitt, a heritage menswear brand, faced challenges in efficiently acquiring new customers, expanding beyond its core shirt category, and accelerating growth in international markets. To address this, they partnered with vendor Upp.ai to leverage its AI platform as a complementary technology for optimizing their Google Performance Max campaigns at scale.

Upp.ai implemented its platform to analyze data in real-time, allowing Charles Tyrwhitt to automate and prioritize key products for its paid media campaigns. This solution led to a 52% reduction in CPA and significant revenue increases: 29% in the UK and 55% in the US. The vendor's technology was fundamental in expanding the product mix and enabling successful geographic expansion into new markets.

Charles Tyrwhitt