Case Study: B&Q lifts product visibility by 40% with Upp.ai

B&Q lifts product visibility 40% with Upp.ai

B&Q, the UK's leading home improvement retailer, faced significant challenges when it decided to move 100% of its shopping spend to Performance Max campaigns. The key issues were maintaining product visibility and control across a rapidly growing catalogue of over one million SKUs, ensuring new products received fair exposure, and scaling its vendor-funded marketing efforts. To support this transition, B&Q partnered with Upp.ai and its AI-powered platform.

Upp.ai provided a solution that analyzed data in real-time to optimize Performance Max campaigns, surfacing relevant products and providing crucial insights into marketplace and pricing data. This implementation led to a 40% increase in product visibility and a 16% improvement in marketplace ROAS. Additionally, Upp.ai helped B&Q significantly grow its vendor-funded marketing budget by demonstrating stronger performance and providing greater transparency.

B&Q