Case Study: Vitafoods Europe boosts audience engagement and event success with Upp B2B

Vitafoods Europe boosts attendance 25% with Upp B2B

Vitafoods Europe, an annual nutraceutical industry event owned by Informa, faced the challenge of building on the immense success of a previous year's event. They wanted to leverage their strong audience connection to drive engagement and make the 2023 event their most successful ever. To achieve this, they partnered with vendor Upp B2B for a comprehensive marketing and communications campaign.

Upp B2B developed a multi-touchpoint campaign strategy featuring a creative concept that combined powerful, emotive words with event photography to create striking visuals. The vendor managed pre-event promotion, in-event branding, and a live photo and video shoot. The solution delivered significant results for Vitafoods Europe, including a 25% year-on-year increase in attendance and substantial growth in global reach, making the 2023 event their best ever.

Vitafoods Europe