Case Study: Survitec achieves a bold, unifying brand refresh with Upp B2B

Survitec unifies teams across acquisitions with Upp B2B's proudly obsessive brand refresh

Survitec, a global manufacturer of critical safety equipment for sectors like marine and aviation, faced the challenge of unifying its brand following significant growth through acquisitions. Their internal teams were influenced by various legacy values, and they needed a strong, cohesive brand identity to match the gravity of their life-saving mission and establish themselves as the market benchmark. They engaged the vendor, Upp B2B, for a comprehensive brand refresh.

Upp B2B developed a new creative strategy and brand identity anchored in the emotional proposition "proudly obsessive." This involved creating a new mission, vision, and values framework to unite internal teams, alongside a modernized visual identity including a logo, typography, and an impactful image bank. The solution successfully repositioned Survitec by highlighting their unique end-to-end control over product creation and resonated with customers, investors, and employees, building a platform that communicates quality, control, and trust.

Survitec