Case Study: Qualsys achieves clearer brand identity and more conversions with UPP B2B

Qualsys boosts conversion rate with Upp B2B

Qualsys, a software company specializing in quality management and governance, faced a challenge where its product brand, EQMS, had become more recognizable than its own corporate name. They engaged UPP B2B to help determine if they should adopt a product-led identity and then to develop a brand that would better connect with B2B audiences.

UPP B2B conducted audience research to define a new brand purpose and structure, which led to a new visual identity and a user-friendly website focused on customer needs. The solution reinforced Qualsys' role as a long-term support partner. Following the launch, Qualsys saw significant measurable improvements, including an increase in conversion rate, more form submissions, and more contact requests versus the previous year.

Qualsys