Case Study: M247 strengthens its brand identity with Upp B2B

M247 refreshes brand identity and positioning with Upp B2B in 20+ years of growth

The customer, M247, a connectivity and cloud services leader, faced the challenge of needing a new brand strategy and visual identity to better showcase their purpose and stand out in a crowded global market. They partnered with the vendor UPP B2B to develop this platform.

UPP B2B implemented a solution that included a new core positioning statement, "connecting your business in ways only we can," and a distinct visual identity. This new identity used elements from the M247 logo, geometric shapes, a limited color palette, and subtle graphic details like dotted lines to create a cohesive and recognizable brand experience that clearly communicates their connectivity message.

M247