Case Study: Elsevier boosts Digital Commons launch with Upp B2B

Elsevier launches Digital Commons across 20+ territories with Upp B2B

Elsevier, a leader in information and analytics for researchers and healthcare professionals, faced the challenge of launching its new Digital Commons platform to academic librarians. The goal was to increase awareness of the product, which empowers librarians to boost their institution's global reputation, but the market was unfamiliar with its capabilities. UPP B2B was selected to develop the global go-to-market strategy and creative execution for this launch.

UPP B2B developed a campaign that used a neon light aesthetic inspired by Hollywood signage to visually communicate the platform's benefits. This strategy was rolled out across over 20 territories using emails, landing pages, videos, and digital advertising. The solution successfully increased brand visibility and effectively conveyed how Digital Commons helps researchers showcase their work. The Elsevier team praised UPP B2B for their proactive approach and flexibility, highlighting the successful partnership.

Elsevier