Case Study: DHL UK Foundation transforms its brand, website and virtual learning with Upp B2B

DHL UK Foundation transforms its website over 7 years with Upp B2B

The DHL UK Foundation, a charity focused on helping disadvantaged youth, needed to modernize its brand and digital presence. The challenge was to create a distinct identity that balanced its warm, charitable mission with the corporate credibility of the DHL name, while also transforming its outdated website into an engaging and functional platform. They partnered with the vendor Upp B2B for a brand refresh and website redesign.

Upp B2B implemented a comprehensive solution, beginning with audience research to inform a new brand identity and user-friendly website. The solution included playful illustrations to convey a friendly personality and a flexible CMS for easy content management. Additionally, Upp B2B created a digital toolkit for the Foundation's Trucks and Child Safety program to facilitate virtual learning during COVID-19. The result was a modernized, credible brand and an effective platform that successfully engages partners, educators, and young audiences.

DHL UK Foundation