Case Study: 100 Percent Group boosts direct retail engagement with Upp B2B

100 Percent Group grows direct retail relationships by over 50% with Upp B2B

100 Percent Group, a specialist in retail and visual merchandising display installation, faced the challenge of low brand awareness while trying to attract direct business from retail brands without alienating their existing customer base of agencies and producers. They partnered with UPP B2B for a strategic brand repositioning to overcome this.

UPP B2B created a bold new brand identity that highlighted 100 Percent Group's international capabilities. The solution successfully positioned them for growth, sparking conversations with nine major household names and increasing direct retail relationships by over 50%. Website enquiries also surged, delivering a significant return on investment and a substantial new long-term contract.

100 Percent Group