Case Study: MYRA School of Business achieves structured, AI-assisted business planning with Upmetrics

MYRA School of Business improves business plan quality over 3 years with Upmetrics

The MYRA School of Business, through Professor Sanjay Dwivedi, faced a challenge in teaching entrepreneurship as students were using ad-hoc Excel templates for business planning. This led to inconsistent submissions, disengaged learners, and difficulty translating ideas into viable plans. The high cost of their previous platform, LivePlan, was also prohibitive for wider deployment.

Upmetrics provided a structured, AI-assisted planning environment to replace the scattered templates. The platform’s guided business plan builder and AI writing assistant helped students produce professional-quality plans with clarity and presentation finesse. The solution resulted in better quality plans, timely submissions, and high student satisfaction, leading Prof. Dwivedi to recommend Upmetrics to other educators.

MYRA School of Business