Case Study: Candle Delirium simplifies operations and boosts conversion with Upment’s Shopify migration

Candle Delirium stabilizes SEO across 55,000 URLs with Upment

Candle Delirium, a specialty fragrance retailer, faced operational complexity from using separate systems for its physical store, online store (Magento), and shipping. This created a significant inventory management challenge and slowed down their ability to test new applications. They partnered with Upment to migrate their e-commerce platform to Shopify and redesign their site.

Upment executed a structured migration, prioritizing SEO stability by successfully handling over 55,000 URL redirects. The solution provided Candle Delirium with a unified system, making day-to-day operations significantly easier and empowering their internal team. The new Shopify store resulted in a faster, more intuitive customer experience, leading to an increased conversion rate and stable search rankings post-launch.

Candle Delirium