Case Study: Malmaison and Hotel Du Vin transforms meeting and event sales with UpMail

Malmaison and Hotel Du Vin - Customer Case Study

Malmaison and Hotel du Vin, a UK hotel group, faced a challenge in optimizing its meetings and events sales process. The company needed to improve the quality of its proposals, enhance workflow efficiencies, accelerate customer response times, and increase conversion rates. They partnered with vendor UpMail to implement its integrated email solution to address these issues.

UpMail provided a solution that integrated with Outlook, allowing the sales team to send highly customized, on-brand proposals directly from their inbox. The platform offered robust measurement capabilities, informing the team when prospects engaged with content. The results included a 100% adoption rate, standardized processes, and accelerated response times, contributing to continued growth in group and events revenue across the estate.

Malmaison and Hotel Du Vin

Andrew Picketts

Head of Meetings and Events