Case Study: Jurys Inn boosts sales conversions and revenue with UpMail

Jurys Inn - Customer Case Study

Jurys Inn, a large hotel chain and operator with 40+ hotels across Ireland, the UK, and the Czech Republic, worked with UpMail to improve communication flows, identify the right sales metrics, and boost productivity across its multi-brand business. As a competitive domestic hotel group, it needed a better way to support sales teams serving different venues and client bases.

UpMail provided a bespoke content suite and sales communication tools, including customizable templates for prospecting, offers, proposals, and promotions, along with personalized training and reporting features. The results were strong: in 2016, Jurys Inn’s sales team sent more than 35,000 emails and created over 200 templates, while improving communication quality, sales engagement, tracking, and conversion. UpMail helped Jurys Inn streamline sales workflows and increase revenue streams.

Jurys Inn

Gemma Smith

Chief Clerk