Case Study: Iberostar boosts B2B sales communications with UpMail

Increasing the quality of B2B sales communications elevates Iberostar as a luxury brand

Iberostar, a luxury hotel chain with over 100 properties, faced the challenge of managing high-quality, personalized B2B communications across its international sales teams. They needed a standardized process to share targeted, multilingual content with partners to improve engagement and conversion rates, all while strengthening their brand identity. To overcome this, they partnered with vendor UpMail and its email solution.

The solution from UpMail provided customizable email templates accessed through an Outlook plug-in, enabling teams to send personalized, branded communications quickly. This resulted in significantly increased partner engagement and sales team agility. In the first year alone, over 48,000 personalized emails were sent, empowering the sales team with data-driven insights and helping to drive revenue growth for Iberostar.

Iberostar Hotels & Resorts

Lucy Beeuwsaert

Director of BDM team EMEA