Case Study: Best Western boosts conversion rates with UpMail

How Best Western leveraged Technology to Increase Conversion Rates ✔

Best Western CDG, part of Best Western and based near Charles de Gaulle Airport in Paris, needed a better way to handle high volumes of sales inquiries and proposals. Its Outlook-based process was too time-consuming, lacked strong proposal quality, and made it difficult to measure sales efforts effectively, so the team turned to UpMail for help.

UpMail provided ready-to-use templates, a media library for easy access to content, branded emails with visuals embedded directly in the message, follow-up reminders, and reporting on opens, clicks, and content views. With UpMail, Best Western CDG shortened response times, improved proposal quality and personalization, and achieved a significant increase in conversion rates, while also boosting team productivity and freeing more time for follow-up and closing deals.

Best Western