Case Study: Framefox Saves Hundreds of Engineering Hours with Uploadcare

Saving hundreds of hours of engineering time in a competitive market

Framefox, an online printing and framing business in Auckland, New Zealand, needed to stand out in a highly competitive market while handling complex customer file uploads, image editing, and fulfillment workflows. Building these capabilities in-house would have required major engineering effort, especially for a small team, so Framefox turned to Uploadcare for help with upload and image handling.

Using Uploadcare’s upload widget and image transformation tools, Framefox quickly added frictionless uploads, in-browser cropping, filters, and other image features without building a large backend system. Uploadcare helped Framefox save hundreds of hours of engineering time, accelerate product development, and focus on growing the business instead of managing file infrastructure.

Framefox

George Coltart

Founder