Case Study: Puget Sound Energy boosts rate program enrollment with Uplight and GridX

Puget Sound Energy exceeds Time-of-Use enrollment targets by 142%-200% with Uplight

Puget Sound Energy (PSE) partnered with the vendor Uplight, along with GridX, to pilot an innovative Time Varying Rate program. The challenge was to increase customer enrollment in these rate plans to drive load shift and improve grid reliability, moving toward clean energy goals.

The solution implemented by Uplight involved a multichannel engagement strategy featuring personalized rate analytics, bill comparisons, and educational coaching for customers. This approach notably included a new method to serve low-income customers with discounts and free smart thermostats. The program exceeded enrollment targets for its rate variants by 142% to 200%, increased customer understanding, and successfully motivated customers to switch.

Puget Sound Energy