Case Study: PSE&G achieves better customer engagement and energy savings with Uplight's advanced segmentation

PSE&G saves customers $300 million with Uplight’s advanced segmentation

PSE&G partnered with Uplight to implement a personalized behavioral energy efficiency program. The challenge was to create a comprehensive program capable of addressing the needs of a diverse customer base while driving energy savings and improving overall customer engagement.

The solution involved using Uplight's advanced segmentation to create custom customer groups, such as multifamily, low-to-moderate income, and single-family segments. This allowed PSE&G to better serve these different groups and maximize program participation. As a result of the program implemented by Uplight, customers are expected to save a collective $300 million on their energy bills.

PSE&G