Case Study: Jackson Electric Membership Corporation achieves high customer satisfaction and exceeds smart-thermostat rebate projections with Uplight's Marketplace

Achieving High Customer Satisfaction with Marketplace at Jackson EMC

Jackson Electric Membership Corporation (Jackson EMC) is a not‑for‑profit, member‑owned cooperative in Northeast Georgia serving more than 245,000 customers. To improve member satisfaction and make energy‑saving products easier to purchase, Jackson EMC partnered with Uplight and launched Uplight’s Marketplace in 2017 to deliver instant rebates on smart thermostats and later add Level 2 EV chargers.

Uplight’s Marketplace streamlined rebate processing and commerce, producing measurable results: Jackson EMC achieved an average Net Promoter Score of 79, a customer satisfaction score of 71, and in 2021 exceeded smart thermostat rebate projections by 43%. Uplight‑enabled tactics such as abandoned‑cart emails (60% open rate and 36% conversion when sent one hour after abandonment) further boosted uptake, helping Jackson EMC deliver first‑class service and plan additional Marketplace expansion.

Jackson Electric Membership Corporation

Christy Queen

Director of Residential Marketing