Case Study: a global investment company improves campaign data quality with Uplifter

Improving campaign data quality, globally

Global Investment Company, a global financial services firm headquartered in London and operating in 28 countries, was struggling to compare marketing performance across regions because more than half of its campaigns had incorrect UTMs, broken links, or no tracking at all. Different teams used spreadsheets, ad hoc tools, and even different taxonomies, which led to inconsistent and inaccurate data in Google Analytics and made reporting slow and unreliable.

The company chose Uplifter as its universal UTM tracking platform to standardize campaign code creation, train global marketers and agency staff, and enable self-service link building and reporting. With Uplifter, 80% of campaign activity was correctly tracked within 3 months and 95% within 6 months, analysts spent far less time cleaning data, and the business gained more trusted reporting, better attribution, reduced cost per lead, and the ability to make better marketing decisions.