Case Study: White Marble Consulting achieves consistent campaign benchmarking across clients with Uplifter

Harmonising taxonomies across geographies

a leading marketing consultancy was struggling to benchmark its clients’ digital marketing performance due to inconsistent and inaccurate campaign data from varying tracking methods. This made cross-client benchmarking impossible. The consultancy, which offered a service called Beacon for clients in asset management, turned to Uplifter for a solution.

Uplifter addressed the challenge by running a joint workshop on the importance of analytics and then implemented its platform. The clients that adopted Uplifter saw a 75% reduction in the time required to create campaign links and reports. Furthermore, Uplifter enabled the consultancy to successfully offer a new service for comparing and benchmarking campaign data across its entire client base.