Case Study: a major global commercial bank improves Adobe Analytics tracking and campaign reporting with Uplifter

Automating Adobe Analytics CIDs

A major global commercial bank was struggling to manage its Adobe Analytics Campaign IDs (CIDs) manually across teams, with a process that was slow, error-prone, and causing many links to go untracked. Using Uplifter’s link management software and UTM Builder, the bank’s marketers and agency staff needed a faster, more reliable way to create and manage campaign links.

Uplifter automated the creation and upload of consistent CIDs to Adobe Analytics, allowing teams to self-serve error-free CIDs, short links, QR codes, and reports. The result was a dramatic reduction in time per CID from 30 minutes to less than 60 seconds, fewer tracking errors, better campaign coverage across channels, and hours saved for analysts who no longer had to upload CID tables manually.